Amazon today was announcing its long-awaited IoT platform for AWS at its re:Invent developer conference in Las Vegas Nevada.

As the company describes it, it is a managed cloud platform “that lets connected devices easily and securely interact with cloud applications and other devices.” The platform, which is launching in beta, will be able to support billions of devices and trillions of messages, “and can process and route those messages to AWS endpoints and to other devices reliably and securely.”

AWS IoT will integrate with Lambda, Amazon Kinesis, Amazon S3 Cloud, Amazon Machine Learning, and Amazon DynamoDB to build IoT applications, manage infrastructure and analyze data.

“Connected does not necessarily mean useful,” said Amazon’s CTO Werner Vogels during the keynote today, and indeed this is what Amazon is aiming at tackling with its mega platform: a place where the many different strands of creating services for disparate connected objects can come together into one place to be run in a cohesive way (all ultimately bring traffic and revenue to one consolidated company, too: Amazon).

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Vogels notes that the platform will include a device gateway, a rules-based engine, a registry where you keep data about your devices (“Give me all devices in this particular room,” is the example Vogels mentioned) and also a feature that Amazon calls Device Shadows, which lets you track data about devices when they are offline and send it back into the system once they are back online.

The company acquired IoT platform 2lemtery earlier this year, so today’s announcement doesn’t come as a huge surprise, especially given that some of Amazon’s competitors like Microsoft have recently made IoT support one of the cornerstones of their cloud computing strategies.

The platform will make it easier for developers to ingest incoming data from devices using standard gateways and protocols like MQTT and HTTPS.

As with other AWS services, pricing for the IoT platform is based around what you use with no minimum fees. Prices are based the number of messages published to AWS IoT (Publishing Cost), and the number of messages delivered by AWS IoT to devices or applications (Delivery Cost). As a sweetener to keep you in the AWS ecosystem, pricing does not include deliveries to certain AWS services, specifically Amazon S3, Amazon DynamoDB, AWS Lambda, Amazon Kinesis,Amazon SNS, and Amazon SQS.

AWS IoT offers a free tier of 250,000 free messages (published or delivered) per month, for 12 months. Thereafter, the pricing looks like this:

Region Price
US East (N. Virginia) $5 per million messages
US West (Oregon) $5 per million messages
EU (Ireland) $5 per million messages
Asia Pacific (Tokyo) $8 per million messages

Amazon notes that a message is a 512-byte block of data processed by AWS IoT.

Partners for the IoT service include: Beaglebone Green and Grove IoT Starter Kit, Dragonboard IoT Starter Kit, Intel Edison and Grove IoT Starter Kit, Marvel EZ-Connect MW300 IoT Starter Kit, MediaTek Linkit One IoT Starter Kit, Microchip IoT Starter Kit, Renasas IoT Starter Kit, Seeeduino Cloud and Grove IoT Starter Kit, TI LaunchPad IoT Starter Kit, and WICED B4343W IoT Starter Kit